Let's Elevate Your Retail Strategy Together

Ready to Elevate Your Retail Strategy?

How We Can Help

Retail Strategy &
Execution

With over two decades of experience driving category growth and retail success, we pride ourselves on our ability to blend strategic vision with practical execution. Whether your goal is to gain initial retail distribution or reinvigorate a mature business, we can help.

From channel strategy to joint business planning to developing omnichannel sell-through tactics, our expertise ensures every decision advances your business goals. Whether navigating complex negotiations or optimizing digital and in-store initiatives, we can help you deliver measurable results in a competitive retail environment.

Buyer &
Seller Perspective

Our team’s extensive experience spans leadership roles in both retail buying and sales leadership, giving us a unique dual perspective. We understand how to meet the demands of retailers while maximizing opportunities for brands. Our proven ability to drive collaboration, manage key account relationships, and negotiate broad strategic partnerships has consistently yielded transformative outcomes for partners like Best Buy, Target, Samsung, and Roku.

Bespoke Go-to-Market Frameworks

We bring extensive experience with product launches and category turnarounds across both mature and emerging markets. Our tailored Go-to-Market strategies address the unique needs of each business, ensuring a customized approach. Whether you’re aiming to secure initial retail distribution, boost sell-through velocity, or address margin and profitability challenges, our hands-on methods empower brands to break into new markets, optimize distribution, and achieve sustainable growth.

ABOUT
FLATIRON RETAIL ADVISORS

Bryan Pottebaum, Principal at Flatiron Retail Advisors, brings over 15 years of experience driving growth and innovation in the retail and e-commerce space. As a strategic leader, Bryan has consistently delivered exceptional results. At Samsung, Bryan grew the Unlocked Mobile category from $100M to nearly $1B in just 3 years. At Roku, Bryan helped Roku extend its market share leadership from 37% to 42% in just 1 year.

With an MBA from the University of Minnesota’s Carlson School of Management and extensive experience managing partnerships with major retailers like Target and Best Buy, Bryan excels at negotiation, sales strategy, and team leadership. His expertise includes account development, product launches, omnichannel marketing, and digital transformation.

At Flatiron Retail Advisors, Bryan leverages his data-driven approach and extensive industry knowledge to empower brands to “Rise Above” and achieve sustainable success in competitive markets.