Strategic retail growth

Flatiron Retail is led by Bryan Pottebaum, a seasoned executive with deep experience in both leading consumer brands and shaping retailer strategies. With a career spanning Target, Best Buy, Samsung, and Roku, Bryan brings a rare 360° perspective on what it takes to build, launch, and grow successful products in large-format retail.

Throughout his career, Bryan has developed go-to-market strategies for iconic product launches, negotiated nine-figure retail partnerships, and led cross-functional teams responsible for over $1 billion in annual revenue. His leadership has consistently driven growth — from expanding Roku TV's market share to orchestrating Samsung’s most complex retail executions at Best Buy and Target.

Today, Bryan brings that experience to brands through Flatiron Retail: providing clear, actionable guidance across product strategy, retailer engagement, and in-market execution. Whether you're preparing for a line review, entering a new retail channel, or looking to accelerate sell-through, Bryan offers hands-on leadership, unbiased thinking, and a relentless focus on results.