A new entrant to the fiercely competitive Smart TV OS market sought to develop a value proposition for prospective TV brand partners and retailers that was meaningfully differentiated and commercially viable.
Flatiron led a dual-sided interests audit across TV brands and retailers, then pressure-tested the findings against competitor capabilities to identify true white space. From there, we worked directly with Business Development and Product leadership to shape a value proposition and feature roadmap that addressed partners’ unmet—and often unspoken—needs. Finally, we directly engaged with brands & retailers to generate both push and pull demand.
The resulting value proposition unlocked OEM and retail support, helping the platform scale to 5M+ monthly active users across the U.S. and EU within 18 months.
A newly appointed leader needed to quickly assess team effectiveness, reset expectations with executive leadership, and define a credible path to higher performance—without triggering organizational whiplash.
Flatiron conducted a rapid but rigorous current-state assessment across four dimensions: leadership and functional capability, quality and impact of work output, cross-functional collaboration, and the underlying processes and tools shaping day-to-day execution. Insights were synthesized through an impact vs. effort lens to separate cosmetic fixes from moves that would materially change performance.
The assessment produced a prioritized 90-day action plan that delivered early credibility with executives, near-term wins for the team, and a clear roadmap for longer-term performance step-changes.
A leading VR/AR manufacturer was struggling to maintain quality and consistency across a growing global footprint of retail experiences, driven by unclear ownership and fragmented execution.
Flatiron led an organizational redesign that rebalanced accountability by shifting from globally centralized functional teams to regionally owned execution teams, supported by global Centers of Excellence. The work included clear RACI definitions and structured touchpoint mapping to eliminate handoff ambiguity.
The new model clarified ownership, improved execution discipline, and strengthened accountability against OKRs and KPIs. After 90 days, the primary KPI for quality was up over 10pp.
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